Which promotional tool is most effective in building up buyers' preferences,convictions and,most importantly,actions?
A)mass-market advertising
B)segmented advertising
C)sales promotion
D)public relations
E)personal selling

Question

Quizplus · Accepted Answer

Personal selling is the most effective tool in building up buyers' preferences, convictions and actions because it involves direct communication between the salesperson and the customer. This allows for personalized and tailored messages, as well as the opportunity for the salesperson to address any objections or concerns the customer may have. It also allows for relationship-building between the customer and the company, leading to repeat business and positive word-of-mouth referrals.

Which Promotional Tool Is Most Effective in Building Up Buyers