When shoppers enter a large department store such as David Jones or Myer,they are often greeted by sales assistants offering complementary sprays of selected fragrances.Sometimes,the fragrance is sprayed onto a card for the customer to retain and use as a scent inside her handbag.This activity is an example of ________.
A)public relations
B)product publicity
C)sales promotion
D)lobbying
E)advertising

Question

Quizplus · Accepted Answer

This activity is an example of sales promotion, which aims to encourage immediate purchase by offering incentives or rewards to customers. The complementary sprays of fragrances are a way to entice customers to buy the product by giving them a sample and creating a sensory experience that can increase their interest in the product.

When Shoppers Enter a Large Department Store Such as David