Which promotional mix strategy directs marketing efforts toward final consumers?
A)push
B)blitz
C)pull
D)buzz
E)pulse

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts towards final consumers in order to create demand and pull the product through the distribution channel. This strategy includes advertising, sales promotions, and other activities that generate consumer interest and demand for the product.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers