Which promotional mix strategy directs marketing efforts toward market channel members?
A)push
B)blitz
C)pull
D)buzz
E)pulse

Question

Quizplus · Accepted Answer

The push strategy focuses on promoting the product or service to intermediaries, such as wholesalers or retailers, who will then push the product onto the end consumer. This strategy is commonly used when dealing with channel members as it aims to incentivize them to sell the product to their customers. Therefore, A) push is the best choice. The other options, B) blitz, C) pull, D) buzz, and E) pulse, do not specifically target market channel members.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Market Channel