Business-to-consumer companies are more likely to emphasise a ________ promotion strategy,while business-to-business companies are more likely to emphasise a ________ promotion strategy.
A)pull;push
B)push;pull
C)pulse;pull
D)continuity;pulse
E)pulse;continuity

Question

Quizplus · Accepted Answer

Business-to-consumer (B2C) companies often focus on a pull promotion strategy to entice consumers directly, encouraging them to seek out their products or services. In contrast, business-to-business (B2B) companies typically use a push promotion strategy, aiming to push their products through the distribution channels by focusing on personal selling and trade promotions to wholesalers, distributors, or retailers.

Business-To-Consumer Companies Are More Likely to Emphasise a ________ Promotion