Soaring media costs,focused target marketing strategies and the growing array of new media have increased the importance of ________.
A)the affordable method of setting a promotion budget
B)the competitive-parity method of setting a promotion budget
C)using humour to capture audience attention and interest
D)implementing branded entertainment
E)media planning

Question

Quizplus · Accepted Answer

The statement mentions "Soaring media costs" and "the growing array of new media", both of which highlight the importance of effective media planning in order to maximize the impact of promotional efforts within a given budget. Therefore, E is the best choice. Option A and B are budgeting methods, but not directly related to the importance of media planning. Option C and D are specific tactics and not as comprehensive as media planning.

Soaring Media Costs,focused Target Marketing Strategies and the Growing Array