An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states,'There are places that are so awesome and so killer that you'd like to tell the whole world about them.But please,don't'.This ad uses the ________ execution style.
A)slice of life
B)lifestyle
C)fantasy
D)scientific evidence
E)personality symbol

Question

Quizplus · Accepted Answer

The ad uses the lifestyle execution style by showcasing a scenario where the product fits into a particular way of life or activity, in this case, serious biking in remote and rugged terrain, appealing to consumers who identify with or aspire to that lifestyle.

An Ad for Mongoose Mountain Bikes Shows a Serious Biker