You receive a report that says 68% of your target market had been exposed to your ad campaign during a given period of time.This is an example of ________.
A)reach
B)frequency
C)impact
D)engagement
E)qualitative value

Question

Quizplus · Accepted Answer

The report describes the proportion of the target market who have been exposed to the ad campaign, which is a measure of reach. Frequency refers to how many times the target audience was exposed to the message. Impact measures the effectiveness of the ad on the audience, while engagement measures the level of interaction between the audience and the ad. Qualitative value cannot be determined from the information given in the report.

You Receive a Report That Says 68% of Your Target