The Melbourne Technical College wishes to contact Year 12 students at public schools in the state of Victoria.Which of the following media would be most effective and efficient?
A)a 30-second commercial on local cable channels throughout the state
B)local newspapers ads throughout the state
C)radio ads throughout the state
D)a direct mail piece sent to the schools
E)billboards throughout the state

Question

Quizplus · Accepted Answer

Direct mail would allow for targeted communication to the specific group of Year 12 students at public schools in Victoria. It would also eliminate the need for an expensive media buy and be more cost-effective for the Melbourne Technical College.

The Melbourne Technical College Wishes to Contact Year 12 Students