The media planner looks both at the total cost of using a medium and at the ________.
A)cost per thousand persons reached
B)cost of premium offers
C)cost of the magazine it is using
D)opportunity cost
E)continuity cost

Question

Quizplus · Accepted Answer

The media planner looks at the cost per thousand persons reached (CPM) as it helps them compare the cost-effectiveness of different media options.

The Media Planner Looks Both at the Total Cost of Using