The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate its assumptions about the relationship between dollars spent and promotion results.

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The objective-and-task method requires management to identify specific promotion objectives and then determine the tasks necessary to achieve those objectives. Once the tasks have been determined, the costs associated with those tasks are assessed, and a budget is determined. This approach is considered the most logical because it ensures that promotion decisions are based on a clear understanding of the outcomes that are desired and the costs associated with achieving those outcomes.

The Objective-And-Task Method of Setting a Promotion Budget Is the Most