When developing an advertising strategy,a company's creative department should first create good advertisements,and then the media department should select the best media for those advertisements.

Question

Quizplus · Accepted Answer

The media department should be consulted early in the advertising strategy development process to ensure that the creative department's advertisements align with the selected media channels and audience demographics. This ensures that the advertising messages reach the intended audience effectively. Therefore, the media department should be involved in the advertising strategy development process from the start.

When Developing an Advertising Strategy,a Company's Creative Department Should First