An advertiser needs to know the reach,frequency and impact needed to achieve an advertising objective.

Question

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Reach, frequency, and impact are important metrics to consider when setting and achieving advertising objectives. Reach refers to the number of people who see an advertisement, frequency refers to how often those people see the advertisement, and impact refers to how effectively the advertisement communicates its message to the audience. Knowing the right balance of reach, frequency, and impact can help advertisers achieve their goals, such as increasing brand awareness or driving sales.

An Advertiser Needs to Know the Reach,frequency and Impact Needed