L'Oreal Australia is the major sponsor of Australian Fashion Week.L'Oreal also sponsors a marquee at the Melbourne Cup where women race-goers can indulge in complementary repairs to their hair and make-up on race day.These activities are examples of ________.
A)public relations
B)product publicity
C)sales promotion
D)lobbying
E)advertising

Question

Quizplus · Accepted Answer

These activities are examples of public relations because they involve sponsoring events and providing services to enhance the company's image and relationship with the public.

L'Oreal Australia Is the Major Sponsor of Australian Fashion Week