The modern marketing organisation uses its marketing logistics strength to coordinate functions and manage the activities of a range of entities.Which of the following is NOT one of them?
A)suppliers
B)purchasing agents
C)manufacturers
D)intermediaries
E)government departments

Question

Quizplus · Accepted Answer

Although government departments may have some impact on marketing activities, they are not typically considered entities that the marketing organization manages or coordinates with in terms of logistics. Therefore, E is not one of the entities that the modern marketing organization uses its marketing logistics strength to coordinate functions and manage activities.

The Modern Marketing Organisation Uses Its Marketing Logistics Strength to Coordinate