In marketing terms,we say that the number of intermediary levels indicates the ________ of a channel.
A)depth
B)complexity
C)involvement
D)length
E)width

Name: In marketing terms,we say that the number of intermediary levels indicates the ________ of a channel. A)depth B)complexity C)involvement D)length E)width
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Question

Quizplus · Accepted Answer

The number of intermediary levels in a marketing channel indicates its length. A longer channel involves more intermediaries between the producer and the consumer.

In Marketing Terms,we Say That the Number of Intermediary Levels