Which of the following statements about a zero-level channel is correct?
A)It may also be called a backward channel.
B)It is the same as a direct marketing channel.
C)It has only one intermediary between producer and consumer.
D)It has three members.
E)It refers to intensive distribution channels where there are an indeterminate number of channel members.

Question

Quizplus · Accepted Answer

A zero-level channel, also known as a direct marketing channel, involves no intermediary levels between the producer and the consumer.

Which of the Following Statements About a Zero-Level Channel Is