When two Hungry Jacks restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams,it is called a ________ channel conflict.
A)vertical
B)disintermediation
C)multichannel
D)horizontal
E)functional

Question

Quizplus · Accepted Answer

Horizontal channel conflict occurs between parties at the same level of the distribution channel, in this case, two Hungry Jacks restaurants compete with each other. Vertical channel conflict occurs between parties at different levels of the distribution channel. Disintermediation, multichannel, and functional channel conflicts do not apply to this scenario.

When Two Hungry Jacks Restaurants Have a Disagreement Over Who