A distribution channel is more than a collection of firms connected by various flows;it is a(n)________ in which people and companies interact to accomplish individual,company and channel goals.
A)added value chain
B)complex behavioural system
C)corporate marketing system
D)vertical marketing system
E)multichannel system

Question

Quizplus · Accepted Answer

A distribution channel involves the behavior of firms and individuals within the channel, and their interactions and relationships with each other. It is a complex system of behavior, communication, and decision-making that involves multiple actors working together to achieve their goals. This makes option B, "complex behavioral system," the best choice for completing the sentence. The other options are not as accurate or specific in describing the nature of a distribution channel.

A Distribution Channel Is More Than a Collection of Firms