________ conflict,which occurs between different levels of the same channel,is more common than ________ conflict,which occurs among firms at the same level of the channel.
A)Horizontal;vertical
B)Vertical;horizontal
C)Contractual;corporate
D)Corporate;franchise
E)Wholesaler;retailer

Question

Quizplus · Accepted Answer

Vertical conflict, which occurs between different levels of the same channel, is more common than horizontal conflict, which occurs among firms at the same level of the channel.

________ Conflict,which Occurs Between Different Levels of the Same Channel,is