Which of the following are the three major types of vertical marketing systems?
A)corporate,contractual and chain
B)contractual,corporate and independent
C)corporate,contractual and administered
D)administered,independent and franchised
E)corporate,contractual and task

Question

Quizplus · Accepted Answer

These are the three major types of vertical marketing systems. Corporate vertical marketing systems involve a single entity owning multiple stages of production and distribution. Contractual vertical marketing systems involve independent firms at different levels of production and distribution agreeing to work together through contracts. Administered vertical marketing systems are those where one dominant player negotiates or mandates standards and practices across the industry.

Which of the Following Are the Three Major Types of Vertical