A ________ consists of producers,wholesalers and retailers acting as a unified system.
A)value-driven marketing network
B)corporate marketing network
C)complex marketing network
D)physical distribution system
E)vertical marketing network

Question

Quizplus · Accepted Answer

A vertical marketing network consists of producers, wholesalers, and retailers acting as a unified system, working towards mutual objectives such as reducing costs, increasing profits, and improving customer satisfaction. This network is different from a traditional corporate marketing network or physical distribution system because it involves closer collaboration and coordination between the various players in the distribution channel. The focus is on optimizing the performance of the entire system, rather than just individual firms.

A ________ Consists of Producers,wholesalers and Retailers Acting as a Unified