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A Channel Consisting of One or More Independent Producers,wholesalers or Retailers

Question 53

Multiple Choice

A channel consisting of one or more independent producers,wholesalers or retailers each seeking to maximise its own profits even at the expense of profits for the channel as a whole is a(n) ________.


A) vertical marketing system
B) conventional marketing channel
C) independent channel allocation
D) corporate VMS
E) administered vertical marketing system

Correct Answer:

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