An advantage of a vertical marketing network (VMN)over a conventional distribution channel is that it acts as a ________ system.
A)unified
B)democratic
C)socially responsible
D)customer-driven
E)task-driven

Question

Quizplus · Accepted Answer

A vertical marketing network (VMN) acts as a unified system where all the members work towards a common goal, which is to deliver value to the end customers. The VMN eliminates the inherent conflicts of interest in a conventional distribution channel, where each member of the channel pursues their individual goals. In a VMN, the manufacturer, wholesaler, and retailer work together to plan, execute, and optimize the entire marketing process, from the production of the goods to the delivery to the customers. This unified approach ensures better coordination, faster response to market changes, and improved customer satisfaction. Therefore, a VMN's major advantage is that it acts as a unified system.

An Advantage of a Vertical Marketing Network (VMN)over a Conventional