The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.
A)corporate VMN
B)consolidated VMN
C)administrative VMN
D)contractual VMN
E)proprietary VMN

Question

Quizplus · Accepted Answer

A corporate VMN (Vertical Marketing Network) is when a single company owns multiple levels of its distribution channel, which is the case with Beta Corporation retaining outright ownership of all members of its distribution channel.

The Beta Corporation Retains Outright Ownership of All Members of Its