Equitable Products Corporation has negotiated legal agreements with each member of its channel to ensure channel coordination,and it spells out procedures for conflict management.The firm's distribution system would be best described as a(n)________.
A)administrative VMN
B)contractual VMN
C)consolidated VMN
D)corporate VMN
E)proprietary VMN

Question

Quizplus · Accepted Answer

The legal agreements and conflict management procedures indicate a contractual vertical marketing network (VMN) in which the members of the channel are bound by a contract to work together towards a common goal.

Equitable Products Corporation Has Negotiated Legal Agreements with Each Member