In a ________,two or more companies at one level join together to follow a new marketing opportunity.
A)franchise
B)corporate VMN
C)horizontal marketing network
D)multichannel distribution network
E)conventional distribution channel

Question

Quizplus · Accepted Answer

A horizontal marketing network involves two or more companies at the same level (in terms of size or market share) coming together to pursue a common opportunity or goal. This differs from a conventional distribution channel in which there is a more linear relationship between manufacturers, wholesalers, and retailers. A franchise is a type of business model where one company (the franchisor) licenses its trademark and business model to another company (the franchisee) in exchange for fees and royalties. A corporate VMN (vertical marketing network) involves companies at different levels of the supply chain coming together for mutual benefit. A multichannel distribution network involves a company using multiple channels (e.g. retail stores, e-commerce, direct sales) to reach customers.

In a ________,Two or More Companies at One Level Join