Multichannel distribution systems are also called ________.
A)dual distribution systems
B)hybrid marketing systems
C)administered franchises
D)horizontal multichannel systems
E)contractual marketing systems

Question

Quizplus · Accepted Answer

Multichannel distribution systems that combine different types of marketing channels, such as online and brick-and-mortar stores, are also called hybrid marketing systems. Option A, dual distribution systems, refers to the use of two or more distribution channels for the same product, while option C, administered franchises, and option E, contractual marketing systems, refer to specific types of franchise arrangements. Option D, horizontal multichannel systems, is not a commonly used term in marketing.

Multichannel Distribution Systems Are Also Called ________