Orica's Dulux paint is sold through company-owned trade stores in Australasia as well as through competing outlets such as Bunnings and Mitre 10,and it is sold directly via the internet to professional painters.This is an example of ________.
A)dual distribution systems
B)multichannel distribution networks
C)administered franchises
D)horizontal multichannel systems
E)contractual marketing systems

Question

Quizplus · Accepted Answer

The scenario described involves Dulux paint being sold through various channels including company-owned trade stores, competing outlets such as Bunnings and Mitre 10, and directly via the internet to professional painters. This is an example of a multichannel distribution network, where a company uses multiple channels to distribute its products to consumers.

Orica's Dulux Paint Is Sold Through Company-Owned Trade Stores in Australasia