As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?
A)expanded sales
B)expanded market coverage
C)selling at a higher gross margin
D)opportunities to tailor products and services to the needs of diverse segments
E)greater profitability

Question

Quizplus · Accepted Answer

Implementing a multichannel distribution system may not necessarily lead to selling at a higher gross margin. In fact, offering products through multiple channels may result in increased competition and price pressure, potentially decreasing gross margins.

As Marketing Manager for Globe Imports and Exports,you Want to Start