Disintermediation refers to ________.
A)a process of restructuring marketing channels in order to deal more directly with customers
B)a process of attempting to exert some control over complex and fragmented channels
C)a shift from conventional to vertical marketing networks
D)a synonym for direct marketing
E)the process of acting as a mediator in channel conflict

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of restructuring marketing channels in order to deal more directly with customers, bypassing traditional intermediaries such as wholesalers or retailers. This is often made possible by advances in technology, such as e-commerce platforms or online marketplaces.

Disintermediation Refers to ________