Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming time,placement and possession gaps.

Question

Quizplus · Accepted Answer

This statement is true. Members of the marketing channel, such as wholesalers and retailers, add value by overcoming time, place, and possession gaps. They ensure that products are available when and where consumers want them, and they provide easy access and ownership of the products.

Members of the Marketing Channel Add Value When They Move