When the dry cleaners and the laundromat in your home town join forces to follow a new marketing opportunity,they are forming a horizontal marketing network.

Question

Quizplus · Accepted Answer

When two businesses from the same level of production and distribution join forces to pursue a marketing opportunity, they are participating in a horizontal marketing network. In this case, the dry cleaners and laundromat are both in the laundry industry and are collaborating to target a new market opportunity.

When the Dry Cleaners and the Laundromat in Your Home