Disintermediation involves restructuring marketing channels to deal more directly with customers.

Question

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Disintermediation refers to the process of eliminating intermediaries in the distribution channel or restructuring marketing channels to deal more directly with customers. This can be achieved through the use of technology, such as e-commerce websites and mobile apps, which allow consumers to purchase products or services directly from manufacturers or service providers.

Disintermediation Involves Restructuring Marketing Channels to Deal More Directly with Customers