Which of the following is most essential to any definition of marketing?
A)demand management
B)the production concept
C)customer relationships
D)making a sale
E)making a profit

Question

Quizplus · Accepted Answer

Marketing is all about building and maintaining customer relationships. It involves identifying customer needs and wants, developing products and services to meet those needs, and communicating the value of those products and services to the customers. Making a sale and making a profit are important goals of marketing, but they are not the most essential aspects of it. Demand management and the production concept are related concepts, but they do not capture the full scope of marketing.

Which of the Following Is Most Essential to Any Definition