According to the simple model of the marketing process,a company needs to ________ before designing a customer-driven marketing strategy.
A)determine how to deliver superior value
B)build profitable relationships with customers
C)use customer relationship management to create full partnerships with key customers
D)understand the marketplace and customer needs and wants
E)construct key components of a marketing program

Question

Quizplus · Accepted Answer

The simple model of the marketing process starts with understanding the marketplace and customer needs and wants. This step involves conducting market research and analyzing customer behavior, preferences, and trends. Only after understanding these aspects can a company design a customer-driven marketing strategy that meets the needs and wants of the customers. Therefore, option D is the correct answer.

According to the Simple Model of the Marketing Process,a Company