________ refers to sellers being preoccupied with their own products and losing sight of underlying potential consumer and market needs.
A)Marketing management
B)Value proposition
C)Marketing myopia
D)The product concept
E)The production concept

Question

Quizplus · Accepted Answer

Marketing myopia is the preoccupation of sellers with their own products and losing sight of underlying potential consumer and market needs. It refers to a narrow focus on the product itself rather than on the benefits and experiences it can provide to the customer.

________ Refers to Sellers Being Preoccupied with Their Own Products