The Apex Corporation has sold the same product since its entry into the marketplace.Each time the sales of its product have slipped,the firm has responded by cutting prices and increasing promotions.In spite of its efforts,sales continued to decline.Apex's 'product-focused' response is evidence of ________.
A)a profit-maximisation philosophy
B)production myopia
C)maximisation myopia
D)marketing myopia
E)the marketing concept

Question

Quizplus · Accepted Answer

The fact that Apex Corporation has responded to declining sales by cutting prices and increasing promotions is evidence of a 'product-focused' approach rather than a customer-focused one. This reflects 'marketing myopia', which is a narrow-minded focus on the product rather than understanding and meeting the needs of the customers.

The Apex Corporation Has Sold the Same Product Since Its