Selecting which segments of a population of customers to serve is called ________.
A)market segmentation
B)market positioning
C)customisation
D)target marketing
E)choosing a value proposition

Question

Quizplus · Accepted Answer

Target marketing involves selecting specific segments of customers and tailoring marketing efforts to meet their unique needs and preferences. It is a crucial step in developing an effective marketing strategy that focuses on the most profitable customers. Market segmentation is the process of dividing a larger market into smaller groups of customers with similar characteristics, while market positioning refers to how a company presents its products or services in the minds of customers compared to its competitors. Customization is the process of adapting products or services to meet the specific needs of individual customers. Choosing a value proposition involves deciding on the key benefits or value that a company's products or services offer to customers, and how those benefits differentiate the company from its competitors. While all of these concepts are important in marketing, only target marketing focuses on selecting and serving specific customer segments.

Selecting Which Segments of a Population of Customers to Serve