You have just taken a new position in an organisation and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships,and frequently speaks about the need to deliver superior customer value and satisfaction.Your manager is concerned with which one of the following?
A)database management
B)website hits
C)the societal marketing concept
D)not-for-profit marketing
E)customer relationship management

Question

Quizplus · Accepted Answer

The marketing manager's focus on building and maintaining profitable customer relationships, delivering superior customer value and satisfaction, indicates a concern for Customer Relationship Management (CRM).

You Have Just Taken a New Position in an Organisation