Wendy purchased Brand X hand lotion.In comparing her perception of how the lotion performed to her expectations for such a lotion,she was measuring her level of ________.
A)customer perceived value
B)customer satisfaction
C)exchange
D)demand
E)customer lifetime value

Question

Quizplus · Accepted Answer

Wendy's comparison of the lotion's performance to her expectations is a measurement of her satisfaction with the purchase.

Wendy Purchased Brand X Hand Lotion