You are an assistant marketing manager for a firm in a market with many low-margin customers.What type of relationship would it be most profitable for you to develop with these customers?
A)full partnerships
B)basic relationships
C)club programs
D)selective relationships
E)community relationships

Question

Quizplus · Accepted Answer

For a market with low-margin customers, it would be most profitable to develop basic relationships, as they require the least amount of resources and investment but can still generate consistent revenue. Full partnerships and selective relationships may require more resources and time, while club programs and community relationships may not be as effective for low-margin customers. By developing basic relationships, the focus can be on maintaining and building customer loyalty while still being cost-efficient.

You Are an Assistant Marketing Manager for a Firm in a Market