Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year.Dekko is using ________.
A)customer profitability analysis
B)customer-managed relationships
C)a club marketing program
D)partner relationship management
E)supply chain management

Question

Quizplus · Accepted Answer

The practice of only visiting prospective customers who purchase a minimum of $50,000 of insulated wire per year indicates that Dekko International is using customer profitability analysis to prioritize their sales efforts and focus on the customers who are most valuable to their business.

Members of the Sales Team at Dekko International Visit Only