It is most accurate to say that a customer will buy from the company that offers the highest ________.
A)value for the dollar
B)customer-perceived value
C)level of customer satisfaction
D)company image
E)concern for society's interests

Question

Quizplus · Accepted Answer

Customer-perceived value refers to the customer's assessment of the benefits received from a product or service relative to the costs incurred. This includes factors such as quality, service, and overall experience. Therefore, a company that offers the highest customer-perceived value is more likely to attract and retain customers.

It Is Most Accurate to Say That a Customer Will