The relationship segment known as 'butterflies' are profitable,but not loyal.Marketers should engage in efforts to convert butterflies into loyal customers.

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Butterflies, as defined in marketing segmentation, are characterized by high profitability but low loyalty. Due to their inherent lack of loyalty, it is typically not cost-effective or practical to invest heavily in converting them into loyal customers. Instead, marketers should maximize the short-term profit they can gain from these customers.

The Relationship Segment Known as 'Butterflies' Are Profitable,but Not Loyal