Specific marketing tools designed to build and enhance customer relationships include club marketing programs and frequency programs.

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Club marketing programs and frequency programs are both examples of marketing tools that are focused on building and enhancing customer relationships. Club marketing programs may offer exclusive perks or benefits to members, while frequency programs may reward customers for repeat purchases or visits. Both of these types of programs can help to foster customer loyalty and deepen the connection between the customer and the brand.

Specific Marketing Tools Designed to Build and Enhance Customer Relationships