Partner relationship management involves building relationships with employees and customers but not suppliers.

Question

Quizplus · Accepted Answer

Partner relationship management (PRM) involves building and managing relationships with all types of partners, including suppliers, distributors, vendors, and other third-party entities. PRM is focused on creating mutually beneficial partnerships and fostering long-term relationships with all partners involved in a business ecosystem.

Partner Relationship Management Involves Building Relationships with Employees and Customers