The primary objective of a monopolist is to
A) charge the highest possible price.
B) maximize total revenue.
C) minimize total cost.
D) maximize profit.
E) maximize the deadweight loss to society.

Question

Quizplus · Accepted Answer

The primary objective of a monopolist is to maximize profit, which is achieved by setting the price and output level where marginal revenue equals marginal cost.

The Primary Objective of a Monopolist Is to