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The Optimal Amount of Information to Obtain for Any Purchase

Question 47

Multiple Choice

The optimal amount of information to obtain for any purchase is


A) zero.
B) the amount where the marginal benefit and marginal cost of additional information are equal.
C) independent of the size of the expenditure.
D) to get advice from friends and family.
E) the amount where the total benefit and total cost of additional information are equal.

Correct Answer:

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