It's harder for Alonso to recall the name of a workplace colleague when he see her in a grocery store rather than in the hallway outside his workplace office where he was first introduced to her.This best illustrates

Question

Quizplus · Accepted Answer

The encoding specificity principle states that memory is improved when information available at encoding is also available at retrieval. Therefore, seeing a colleague in a different context (grocery store instead of workplace) may not provide the same contextual cues for Alonso to remember her name, resulting in difficulty recalling it.

It's Harder for Alonso to Recall the Name of a Workplace